MGT300: Chapter 15 : Creating Collaborative Partnerships

Web 2.0 : Advantages of Business 2.0

Content sharing through open sourcing

Source code contains instructions written by a programmer specifying the actions to be performed by computer software
Open source refers to any software whose source code is made available free for any third party to review and modify

User-contributed content

Created and updated by many users for many users
One of the most popular forms of user-generated content is a reputation system, where buyers post feedback on sellers

Collaboration inside the organization

A set of tools that supports the work of teams or groups by facilitating the sharing and flow of the information
Collective intelligence is collaborating and tapping into the core knowledge of all employees, partners, and customers
A knowledge management systems (KMS) supports the capturing, organization, and dissemination of knowledge throughout the organizations

Collaboration outside the organization

The most common form of collective intelligence found outside the organization is crowdsourcing, which refers to the wisdom of the crowd

Networking Communities with Business 2.0

Social media refers to websites that rely on user participation and user-contributed content, such as Facebook
Social networking is the practice of expanding your business and social contacts by constructing a personal networ
Social networking analysis (SNA) maps group contacts identifying who knows each other and who works together
Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search
Website bookmark is a locally stored URL or the address of a file or internet page saved as a shortcut
Social bookmarking allows users to share, organize, search, and manage bookmarks

Business 2.0 Tools for Collaborating

The Challenges of Business 2.0

MGT300