Monday, 10 March 2014

Chapter 14 : Ebusiness


- An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.
- Ebusiness models fall into one of four categories which is :

Business-to-Business (B2B)

Applies to businesses buying from and selling to each other over the internet.

- Electronic marketplace (e-marketplace) are interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities

Business-to-Consumer (B2C)

- Applies to any business that sells its products or services directly to consumers online
- Common B2C e-business models include:
  • e-shop – a version of a retail store where customers can shop at any hour of the day without leaving their home or office
  • e-mall – consists of a number of e-shops; it serves as a gateway through which a visitor can access other e-shops
- Business types:
  • Brick-and-mortar business
  • Pure-play business
  • Click-and-mortar business

Consumer-to-Business (C2B)

Applies to any consumer who sells a product or service to a business on the internet
- is an example of a C2B e-business model

-   The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices

Consumer to consumer (C2C)
-  Applies to consumers offering goods and services to each other on the internet.
C2C communities include:
  • Communities of interest - People interact with each other on specific topics, such as golfing and stamp collecting
  • Communities of relations - People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
  • Communities of fantasy - People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan

Ebusiness Tools for Connecting and Communicating
  •  Email
  • Instant messaging
  • Podcasting
  • Videoconferencing
  •  Web conferencing
  • Content management systems

The Challenges of Ebusiness
  •   Identifying limited market segments
  •   Managing consumer trust
  •  Ensuring consumer protection
  • Adhering to taxation rules

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